News | PM Design and Marketing

All Signs Point to PM!

admin — Tue, 01 May 2012 18:59:05 +0000

Signage has always been the #1 source of traffic and sales for new homebuilders, which is why PM was so very proud to be bestowed with the Best Signage award at the 2012 BILD Awards for the 2nd consecutive year!

“Regardless of how sophisticated an ad campaign or a social media strategy is, the bottom line is that signage continues to be the top lead generating vehicle for builders,” says Darryl Orian, Director of Client Services at PM Design. “That is why we are so pleased that our signage designs have been recognized for the second year straight from among the scores of fantastic signs on the market today. While we (PM) focus on a variety of marketing initiatives for our clients, signage continues to be one of our focal points and the most cost effective lead generating source available.”

While last year’s horse inspired signage for Zancor Homes’ King’s Ridge galloped away with the top prize, this year’s entry definitely ‘stacked up’ with the Arista Homes Lilly Factory Towns marquee sign. This concept included an 18’ tall cup shaped sign with numerous individually molded and illuminated cups adorning both sides of the double-sided sign. Suffice to say, the sign was a beacon in the night and helped attract traffic and lead to a sell out of Phase 1 and growing success in Phase 2!

You can view the Lilly Factory signage campaign HERE.

PM thrilled to be the marketing firm for Improve Canada – Canada’s Largest Home Improvement Centre!

admin — Fri, 03 Feb 2012 20:12:31 +0000

If you haven’t heard about Improve Canada, then listen up! This is going to be HUGE.

With over 400 home improvement companies all under one roof, this project will combine the hype of a year round tradeshow with the elegance of an upscale mall.

For the average consumer, this means access to hundreds of DIY and Reno resources and industry professionals all in one place. Very soon, they will have a one-stop shopping centre to find everything from cabinets and counters to tubs and tiles!

For our supplier friends, Improve will offer them a great centralized location for face-to-face contact with the consumer (which is always imperative!), plus access to over 2,000 traffic a day and a pooled marketing budget over $1million! Now THAT’S a big pool!

Located on Keele Street between Steeles Avenue and the 407, many well known names have already bought in to the project and are eagerly awaiting its opening.

If your bottom line could use an IMPROVEment, sign up for a Presentation Appointment HERE.

Visit the website for details and Be Where All The Action Is (because your competition sure will!)

Report from BILD Chairs Dinner Jan 31-2012

admin — Wed, 01 Feb 2012 15:55:37 +0000

Last night, the PM team was pleased to attend the annual BILD Chair's Dinner. The food was fine and the company was fabulous!

A special thanks to our illustrious leader, Paul Golini who gave a rousing speech.

Congratulations to all the award winners of the night including Jim Andrews of Fieldgate for Recruiter of the Year, Leor Margulies for Chair's Award of Merit and Mark Jepp of Paradise Homes for BILD Member of the Year!

In today’s world, aim for CLARITY above all else.

admin — Tue, 31 Jan 2012 16:43:33 +0000

I’ve heard there are two types of readers: those who pour through prose, savouring each and every word, and those who scan for the dialogue. Most of us fall into the last category, picking out key words or phrases to make sense of what’s before them. After all, we’ve got calls to return, emails to check and there’s a new episode of GLEE on TV.

So, if most of us don’t actually read – how can you possibly hope to gain our attention?

Here's How:

- Keep headlines short and concise. Don’t try to relay everything all at once. Think of marketing more like an onion. Let them peel back the layers and discover you. But, also like an onion, bring tears to their eyes with an arresting lead in.

-Use white space. Resist the urge to fill it. Readers who don’t know where to look won’t look at all.

-Use other media to tell your story. An ad is like the first stone in a path. Lead them to where you want them to go – your website!

-Retain them. Make your website interesting, readable and promise them more.

-Keep talking and engaging them at every turn. Remind them to remember you.

By following these steps, you give them breadcrumbs to follow so you can take them where you want them to go!

Families Flock to OPUS Homes’ Endeavour Community

admin — Tue, 31 Jan 2012 16:24:20 +0000

All it took was 2 days for OPUS Homes’ latest community, Endeavour in Whitby, to be 80% sold out. Thanks to the unique e-mail campaign PM helped to implement, registrants came to their appointments well informed about the project and ready to purchase. From knowing their desired lot with associated lot premium, to the model design and floorplan they wanted, these were registrants who showed up with clear purchase decisions already made. This allowed the day to move quickly and efficiently as lot selections were made around the large 6’x6’ site plan table and purchasers were then assigned a sales agent to help finalize the purchase process. PM was proud to contribute to this great success and wishes to congratulate the entire OPUS Homes team on a job well done!

OPUS Homes' President Andrea DeGasperis-Ronco and her father Carlo DeGasperis

Families gather around the Endeavour site plan table to choose their lot

OPUS Homes’ Open House a Hit!

admin — Thu, 26 Jan 2012 17:21:34 +0000

PM Design was extremely proud to be attending the official Open House event for OPUS Homes. Working with OPUS since their inception, PM has helped create a memorable logo, brand identity, corporate positioning, and interior design for their corporate office and decor studio. It was great to see how impressed OPUS's partners, suppliers and members of the Vaughan city council were with all the work PM, Andrea DeGasperis-Ronco and her team have put into bringing this incredible company to life. Congratulations Andrea on a job well done!

The OPUS Homes team

The Honourable Maurizio Bevilacqua, Mayor of Vaughan, joins the OPUS team for their official ribbon cutting ceremony.

Friends, family, partners and members of council mingle in the OPUS Homes Decor Studio

Crowds gather at OPUS Homes' head office to celebrate the official opening

PM Helps Admiral Set Sail!

admin — Tue, 10 Jan 2012 18:14:04 +0000

We are proud to have been a part of the successful launch of Admiral Collingwood Place, Collingwood's newest mid-rise condo! Named after Admiral Cuthbert Collingwood, this project was the vision of Stephen Assaff of Charis Developments who worked diligently to see the project get off the ground – twice! Congratulations to Stephen on a successful launch!

Stay tuned for more images of the Presentation Centre coming soon!

PM Lauded for “best signage, low-rise” for Zancor’s King’s Ridge Project!

admin — Thu, 08 Dec 2011 00:38:08 +0000

It is with great pleasure that we accepted the BILD SAM award for Best Project Signage, alongside Zancor Homes, for the exceptional King’s Ridge project in King City.

PM Design + Marketing developed an effective signage campaign that was clean and simple. It featured the renowned King’s Ridge charger as the main anchor for all signage elements.

The crowning piece to the signage campaign was the iconic 8’ high King’s Ridge charger statue that helped bring the logo to life.

Thank you to PM staff, Zancor Homes and all our suppliers who helped us bring King’s Ridge together!

PM Nominated for 3 CHBA Awards

admin — Thu, 08 Dec 2011 00:01:12 +0000

Following the incredible news about our 5 awards at the US Nationals, we are very excited to announce that PM is also nominated for 3 Canadian Home Builder Awards!

We are thrilled to be nominated in the following categories for our work on Zancor Homes’ King’s Ridge project:

Best Brochure
Best Sales Office
Best Logo and Signage

PM Recognized Internationally for Zancor Homes, Arista Homes Projects

admin — Wed, 07 Dec 2011 16:58:39 +0000

The 2011 NAHB (National Association of Homebuilders, USA) have announced the 2011 silver award winners, and PM Design + Marketing has taken 5 top honours!

We won Awards in the following categories:

Best Graphic Continuity for King’s Ridge, Zancor Homes
Best Brochure King’s Ridge, Zancor Homes
Best Sales Office King’s Ridge, Zancor Homes
Best Signage King’s Ridge, Zancor Homes
Best Brochure (yes, 2 wins!) Jefferson Forest, Arista Homes