Signage has always been the #1 source of traffic and sales for new homebuilders, which is why PM was so very proud to be bestowed with the Best Signage award at the 2012 BILD Awards for the 2nd consecutive year!
“Regardless of how sophisticated an ad campaign or a social media strategy is, the bottom line is that signage continues to be the top lead generating vehicle for builders,” says Darryl Orian, Director of Client Services at PM Design. “That is why we are so pleased that our signage designs have been recognized for the second year straight from among the scores of fantastic signs on the market today. While we (PM) focus on a variety of marketing initiatives for our clients, signage continues to be one of our focal points and the most cost effective lead generating source available.”
While last year’s horse inspired signage for Zancor Homes’ King’s Ridge galloped away with the top prize, this year’s entry definitely ‘stacked up’ with the Arista Homes Lilly Factory Towns marquee sign. This concept included an 18’ tall cup shaped sign with numerous individually molded and illuminated cups adorning both sides of the double-sided sign. Suffice to say, the sign was a beacon in the night and helped attract traffic and lead to a sell out of Phase 1 and growing success in Phase 2!
You can view the Lilly Factory signage campaign HERE.