CLEVER SOLUTIONS +
CLEAN DESIGN

BILD2014

PM was thrilled to receive the award for Best Logo Design at the 2014 BILD Awards. Coming onto the project, a community name had already been chosen. Rather than design a more traditional logo, we sought to create a logo icon that would resonate with the target market, young families and professionals. The resulting design incorporated abstract pieces in vibrant, bright colors that came together to create a tree and leaf image. This design reflected both the youthfulness of the target market, but also the coming together of many different ethnic backgrounds to form one united vision for the community. The various colors from the logo were used later on to help distinguish product lines in the brochure and on displays.