PM 1078 BILD Awards photo (1)

The entire PM Team was thrilled to once again be recognized, along with our client Zancor Homes, for the Best Low Rise Signage at this year's BILD Awards. Bright, bold and impactful was the name of the game for this project. Set along a busy street and surrounded by competition, this new site needed to grab the attention of drive-by traffic. The unique die-cut angled main sign, which was mimicked on the sales office facade, drew a lot of visual interest in comparison to competing signage while the bright, youthful colours and imagery on the sales office signage positioned the project to young first time buyers. The end piece of the main sign allowed the client to easily reface that piece with different messages such as Register Now, Now Open and special incentives, without making the main sign face look 'patchy'. Large 4'x8' four sided a-frames flanked the sales office driveway, dressed in the bright orange, white and blue community colours. The signage campaign was extremely successful as 80% of our registrants came from seeing the main sign. This success then translated into 60% of the site being sold out to registrants during the VIP Registrant Event.

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PM 1078 BILD Awards news signage (1)